So I was brushing my teeth this morning and I got to thinking (very slowly of course, it wasn’t yet 7am) - anyway what I got to thinking is that toothpaste is going the way of the razors.

Razors used to be one blade, then two, then three, and now we’re at five - which just seems ridiculous to me.

The same thing is happening to toothpaste. It used to just clean your teeth, then it cleaned your teeth and gums, then it cleaned your teeth and gums and fought bad breath. Now toothpaste cleans your teeth and gums, fights bad breath, whitens enamel and addresses sensitivity to heat and cold. All in the same tube.

My question is, how do they fit all that stuff into one paste?

When they add the sensitivity fighters do you lose some of the gum cleaning?

Are breath-freshening sparkles preventing the whitening agents from reaching their true potential?

Or do all the different elements get along together? In which case, what’s next?